Livia’s Social Media Plan
Background
Before Livia died in 2003, she gave Susan and her husband, Terence, her blessing to start selling the salt blend at the annual Mount Olivet Lutheran Church bazaar in Minneapolis. Starting in 1997, the couple, a retired kindergarten teacher and retired golf professional, mixed Livia’s in their own kitchen. They packaged it in rustic parmesan shakers, and used Livia’s famous words as the slogan: “Good on Everything But Eggs.” Livia’s Seasoning Salt was launched.

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