At first glance, Livia’s Seasoning Salt seems to be marketing itself efficiently with it’s grass-roots approach, allowing the product to speak for itself building rapport by word of mouth and good reputation. However, I’ve uncovered some distinct flaws within this strategy.
The company does have a social media presence technically speaking, although it bids no semblance to a successful strategy. The company does have an instagram page, possessing 131 followers while somehow managing to follow 382 accounts. I’ve even witnessed one follower choose to unsubscribe within the brief window that has passed throughout the development of this marketing plan. I’ve also noticed the pathway to purchase product directly from the company website is relegated to a small, less than easily visible, bar atop the webpage. I predict that with the lack of enticement already present, this minor inconvenience could drive away droves of potential customers.
Alongside the company’s meager social media presence, I also have some concerns for the business’s public reputation. Mostly pertaining to the company’s aggressive position on maintaining the relevance it’s original slogan, “Good on Everything But Eggs.” I find this slogan extremely counterproductive as it immediately offers a negative viewpoint of the product without any real explanation until further review. Many customers have voiced disagreement towards this slogan yet the company continues relentlessly in protecting it’s original stance. Going so far as to display the disagreement on the about section of the website. Many customers enjoy using the seasoning on eggs, myself included.
Livia's Social Media Plan 