As previously stated, Livia’s marketing strategy leading to this point has been a massive failure to say the least, they’ve squandered their opportunity to achieve extraordinary growth through sales, lacking the omnipotent knowledge of social media marketing in the modern consumer based economy. They’ve clearly neglected their ability to create discussion and sales through youtube, instagram, or other similar platforms with recipes including their seasoning. Shared content will attract consumers eager to purchase their product. They lack many integral marketing skills used in our current economy which sets them back in their full potential.