Social Media Marketing Strategy

To help spread awareness of the product and brand, Livia’s can encourage their customers to share positive feedback using tools such as a hashtags or reviews. Social media labels on their product bottles can be made to encourage the use of such technique. Seeking out influencers and even paid advertisements can also increase popularity. Furthermore uploading cooking videos and ideas related to the product on youtube, instagram, or other similar platforms with recipes including their seasoning, will drive sales. This content will attract potential consumers eager to purchase their product in order to successfully recreate the recipes. They could have been using these powerful resources to showcase many of the foods and snacks that pair well with the seasoning. These tactics could increase the brand’s attention and website traffic immensely. I would also strongly suggest a ‘rephrasing’ of the brand’s original slogan. This alongside a redesign and reimplementation of the current website to create a smoother transition to purchase could improve sales drastically.