Regarding Livia’s long term social media marketing plan, Livia must continue promoting and building their social media platforms and focus on engagement with their consumers in order to build their creditability on a global scale. Furthermore I highly suggest the company creates a subscription program with their loyal customers in order to generate a guaranteed flow of annual revenue apart from their non-subscribers. Loyal customers would enjoy a bottle of their seasoning delivered to their door on a steady date of the consumers choice.